New York Presbyterian Hospital Discussion

New York Presbyterian Hospital


Don't use plagiarized sources. Get Your Custom Essay on
New York Presbyterian Hospital Discussion
Just from $9/Page
Order Essay

The organization under evaluation is New York Presbyterian Hospital. Like many other hospitals, the hospital gains its revenue from donors and patients who are the clients to the hospital. The revenue generated from the operations of the organization is used to expand the hospital and cater for its operation cost. The organization has to ensure that it offers a variety of services to ensure that it has adequate clients to cater for its operations. The hospital offers clinical services, online services, research and clinical trials and has a health library. Diversification of services enables the organization to receive referrals from other small hospitals and clinics. The organization has a website where clients can learn more about the organization and book appointment. Marketing mix with regards to the organization will be evaluated in the paper. Focus will be on the four P’s.

Four P’s

Marketing has enabled the organization to increase its client base and cater for a large number of customers. New York Presbyterian Hospital provides quality inpatient, preventive and ambulance services in all fields of medicine. The hospital has five branches located in the highly populated city of New York. This location places the hospital in dense market to exploit. Location is vital for every business. The business should be located as close as possible to its clients to ensure that the clients have fewer options. The location of the hospital branches gives the organization a competitive advantage compared to other rivals in the market. The organization has also ensured that the outlets are well spread across the State to ensure that they can sustain the clients in the market effectively (Wolper, 2011).

New York Presbyterian Hospital uses various ways to ensure that the organization get market awareness. The organization has a website that is used to interact with potential clients and communicate with existing clients. By using the website, the organization uses the internet to expand its market beyond New York City as the Organization is able to address a global market. The organization also allows referrals from other organization thus increase awareness about the hospital. The organization also uses the media to advertise the organization to ensure that the local market is aware of the hospital. The organization prints news letters to inform patients and workers of the changes in the organization. The news letters are also present in the website advertising the organization in the local and international market.

The Hospital offers a variety of services that constitute the product offered by the organization. Offering a variety of services ensures that the company attracts many customers compared to an organization offering specialized services. An organization offering many services is likely to attract returning customers compared to an organization offering specialized services. The hospital attracts a wider market due to a variety of services as it is able to maintain its operations all the time. The organization will increase the organization awareness in the market due to its client base. An organization is likely to ensure a steady flow of patients because it offers many products (Greenfield, Hart, & Johnston, 2005).

The organization also uses competitive pricing for the product offered to ensure that it maintains a high number of clients in the market. The organization advises its client to have medical insurance to cover their medical expenses. The cost of healthcare is expensive in America thus the need for medical insurance. Patients with medical insurance find it easy to pay the medical bills. Pricing of the services in the medical institution enables the organization to cover its operational cost. The funds from insurance companies are used to expand the operations of the organization by increasing the staffing needs and acquisition of new equipment.

Relationship between the organization’s marketing and its partnerships

Marketing plan of an organization should be considerate of the partners to the organization. The organization should ensure that the objectives of marketing do not sideline the objectives of other organizations partnering with the company. Through marketing, an organization is able to improve its image in the market. Complementary organization can partner to ensure that their marketing efforts reach more clients thus generate more revenue in the long run. Elements of competition should be eliminated in the marketing strategy of the company. New York Presbyterian Hospital partners with many organizations that refer patients to the organization and provides equipment to the company (Plunkett, 2007).

The facilities offered by the hospital are advertised in the company’s website. On the website, the organizations partnering with the company have advertised the services they offer. Advertising is crucial to the partners and to the hospital as it enables the organization to attract new customers. The company has joined social media networks to enable it to communicate effectively with the market. Through the social media network, the company has been able to interact with customers in the international market. The organization has many centers of excellence, which interact to ensure that the client benefits from quality healthcare.

Partnerships provide free advertising for the organization. The organization is able to attract customers in the market through other organizations. The organization is able to save on advertising cost as a marketing strategy and channel the funds to other activities, which will generate more revenue. Organizations working together are able to collectively attract customers. The hospital partners with credible organizations; this enables the hospital to attract clients that have visited the other organizations. Clients will associate the organization with quality as long as the partners visited offered quality services or products.

The partners also provide the hospital with emergency staffing incase of an emergency. Organizations working together are able to share staff and equipment when need arises. Partners provide financing in the event the organization needs financing for its operations. Selecting partners that will enable the organization to grow is necessary. The management should ensure that the organization and the partners both benefit from the partnership.

Target market

The target market refers to the people that the organization targets to ensure that it makes high sales. New York Presbyterian Hospital is located in an area with a high population thus the location of the hospital in New York. The high population provides a high number of people that may have health complications. New York provides a ready market for the services offered by New York Presbyterian Hospital. The company has ensured that its branches are located in areas of high population to maximize the benefit of being located in a high populated state. The high population is comprised of people of all age groups and a high population of old people who are at the risk of health complications.

The state of New York has a population of over 19 million people. This provides the New York Presbyterian Hospital adequate clients to compete for in the competitive field of healthcare. This population is evenly distributed among its outlets to ensure that the resources are efficiently used. Majority of the population in the state is comprised of the whites who are about 45% and have most of the resources in terms of wealth. This enables the organization to attract all the ethnic groups in the market and to strategize on its diversification strategy (Cohn & Hough, 2008).

Understanding the market is vital for any organization. The management should ensure that they understand the target market to ensure that the marketing plan is accurate. The marketing plan enables the organization to plan on how resources are going to be allocated to ensure that the organization maximizes its benefits. With adequate information about the target market, the organization will know where to set up the hospital and the mode of advertising used to ensure that the organization reaches many clients. Understanding the target organization also enables the organization evaluate its products and formulate pricing strategies that will ensure that the organization attracts customers.


New York Presbyterian Hospital is a medical facility offering a wide range of services in New York City. The organization is located in the densely populated location providing the organization with a large client base. The organization offers a wide range of products to ensure that the market is covered. The organization ensures fair pricing of its products to ensure that the organization generates income. The organization also uses various promotion methods to ensure that it receives adequate awareness in the competitive healthcare market. These elements of the marketing mix enable New York Presbyterian Hospital to maintain a high number of clients in the market.


Cohn, K.H., & Hough, D.E. (2008). The business of healthcare. Westport, Conn: Praeger.

Greenfield, J.M., Hart, T., & Johnston, M.W. (2005). Nonprofit internet strategies: Best practices for marketing, communications, and fundraising success. Hoboken, NJ: Wiley.

Plunkett, Jack W. (2007). Plunkett’s Advertising & Branding Industry Almanac 2007: The Only Comprehensive Guide to Advertising Companies and Trends. Plunkett Research Ltd.

Wolper, L.F. (2011). Health care administration: Managing organized delivery systems. Sudbury, Mass: Jones and Bartlett Publishers.

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper