International Trade and Kinetic Concepts

International Trade and Kinetic Concepts Inc. (KCI) International

This report will focus on San Antonio, Texas-based Kinetic Concepts, Incorporated (KCI) and how they have successfully moved into the international medical technology market through their second largest business unit KCI International (KCII). In this extremely competitive global economy, medical technology manufactures and service providers have been continually searching for new opportunities that could lead to a reduction in overall production costs while at the same time providing viable opportunities to increase revenues and profits. Reducing the labor force was the trend of choice in the 1990’s. This labor reduction trend entailed major layoffs, downsizing and corporate re-structuring methodologies, plant output reduction or complete facility closings. In other words, these methodologies meant that a company would implement a process that strategically reduced production costs by cutting labor only and therefore boosting the company’s common stock through a ‘smoke and mirror’ profit increase. With Medicare and Medicaid each registering all new restrictions and moving closer to the HMO philosophy on reimbursements, the United States medical technology markets are getting tougher to ball in. Organizations can no longer take advantage of the luxury techniques of cutting jobs or just charging Medicare more without inadvertently jeopardizing the overall medical system as a whole. Kinetic Concepts, Incorporated has used another approach – they have increased their income opportunities by going global.

Don't use plagiarized sources. Get Your Custom Essay on
International Trade and Kinetic Concepts
Just from $9/Page
Order Essay

As the world continues to become a smaller place through new technologies such as computerization and the internet, corporations like Kinetic Concepts have been focusing their energies on the global arena. With globalization, organizations today have to expect competition from both within and from without of their boarders. “With respect to surface products, the Company’s primary competition within the U.S. is the Hill-Rom Company, a subsidiary of Hillenbrand Industries, Inc. The Company also competes on a regional, local and market segment level with a number of smaller companies. The Company’s competition in the international marketplace varies by country. Kinetic Concepts, Incorporated’s primary international competitors, however, are Hill-Rom, Huntleigh and Pegasus.” (Kinetic Concepts Annual Report, 2002) Globalization has dramatically influenced a number of organizations like Kinetic Concepts, Incorporated to implement all new research & development, marketing, distribution, manufacturing and sales strategies. Add in with these staples the additional stresses and complications of foreign wars and skirmishes, foreign financial stability and the problem of the constant terrorism threat; one gets a more realistic picture of what it takes to be a top performer in the global medical technology industry and international trade.

Kinetic Concepts, Inc. main objective is to provide the world’s medical technology market advanced wound care and therapeutic surfaces solutions so desperately needed. The company has been designing, manufacturing, marketing and even servicing their own proprietary products that are known for improving clinical outcomes and maybe more importantly reducing patient care costs by speeding the healing process and also reducing the number of wound care related complications.

Kinetic Concepts, Inc. has created several advanced wound care systems and has recently introduced a new technology called ‘Vacuum Assisted Closure (VAC) technology.’ The VAC technology has withstood the rigors of clinical testing and has been shown to successfully promote open wound healing. Wound care in itself is an expensive process cycle for hospitals and medical facilities whether they are in Cleveland or Munich. Therefore, when decubitus or pressure ulcers or other serious wounds heal without incident, medical facilities have the luxury of reduced costs and happier patients. Kinetic Concepts, Inc. utilizes their expertise in wound care to manufacture multiple wound care related products that reduce the number of total wounds through innovation “The Company’s therapeutic surfaces, including specialty hospital beds, mattress replacement systems and overlays, are designed to address complications associated with immobility and obesity, such as pressure sores and pneumonia.” (Yahoo Finance, 2004)

KINETIC CONCEPTS (NYSE:KCI) Quote data by Reuters

Last Trade:

Trade Time:

4:02PM ET


Prev Close:




1y Target Est:

Day’s Range:

52 wk Range:


Avg Vol (3m):

Market Cap:


P/E (ttm):

EPS (ttm):

Div & Yield:

N/A (N/A)

1d” 5d

Real-time charts for KCI. Free Trial (Yahoo Finance, 2004)

To stay a competitive entity, Kinetic Concepts, Inc. must and does take advantage of the vast opportunities offered by our new global economy. Kinetic Concepts does its international work through a subsidiary, Kinetic Concepts, Inc. International (KCII). Kinetic Concepts International has an outstanding and long history of being a leading provider of services and therapeutic therapies in the ever growing international health care industry. Kinetic Concepts International is renowned for delivering both healing therapies and reliable medical equipment worldwide.

International marketing can be defined as the performance of a business’s activities that basically direct the flow of a company’s goods or services to consumers or users in more than one particular nation for profit. Kinetic Concepts International has outposts in fifteen countries ranging through the alphabet from Algeria to Yugoslavia. “During 2001, KCI International had direct operations in 14 foreign countries including Germany, Austria, the United Kingdom, Canada, France, the Netherlands, Switzerland, Australia, Italy, Denmark, Sweden, Ireland, South Africa, Spain and the U.S. commonwealth of Puerto Rico. In addition, KCI International serves the demands of a growing global market through relationships with approximately 50 active independent distributors in Latin America, the Middle East, Asia and Eastern Europe. KCI International accounted for approximately 22%, 27% and 27% of the Company’s total revenue in the years ended December 31, 2001, 2000 and 1999, respectively.” (Kinetic Concepts Annual Report, 2002)

The company also prides itself on a great many top notch contracted distributors in other select markets that Kinetic Concepts International is not in-country first hand. Use of contracted distributors in other select markets provides Kinetic Concepts International with obvious opportunities to reach markets and obtain resources and ideas from outside of their boarders. In regard to marketing their products, these resources and ideas have led to a new optimistic global outlook and constructive opportunities to provide standardized marketing strategies that have a more local approach and feel. The new strategic approach definitely helps the production process to gather all of the necessary medical technology components and parts from outside a manufacture’s boarders.

In conclusion, this report focused on the San Antonio, Texas-based Kinetic Concepts, Incorporated (KCI). The Company has successfully migrated into the international medical technology market through their second largest business unit KCI International (KCII). The world has become extremely competitive and the new global economy has medical technology manufactures regularly searching for new opportunities with the objective of reducing costs and increasing revenues and profits. The quick fix of reducing the labor force is no longer a viable option in most cases so corporations have turned to new sources of income from the global economy. Global economics takes precedence and therefore new global marketing strategies will continually need to be applied that can help an organization increase productivity while simultaneously improving customer, supplier and community relations. Kinetic Concepts, Incorporated has this type of plan in action and can honestly say they have successfully gone global.


Kinetic Concepts, Inc. Home Page. (2004, April 12). Kinetic Concepts, Inc. Retrieved April 12, 2004, at

Kinetic Concepts, Inc. Annual Report (2002). SEC Version. 2002 10 K. Annual Report.

Yahoo Finance. (2004, April 12). Kinetic Concepts Inc. (KCI). Retrieved April 12, 04, at

KCI International

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper